- Lesson 1: Introduction to Enterprise Automation & Process Automation for Marketing Teams
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Course Navigation
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Introduction to Marketing Process Automation
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Marketing Process Automation: Past, Present, and Future
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Getting Started with Marketing Process Automation
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Where and How to Apply Marketing Process Automation
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Knowledge Check #1
- Lesson 2: Inbound Lead Management Automation
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Inbound Lead Management
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Optional: Workato Demonstration - Inbound Lead Management
- Lesson 3: Virtual Event Automation
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Virtual Event Automation
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Optional: Workato Demonstration - Virtual Event Automation
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Knowledge Check #2
- Lesson 4: Automated Campaign Operations
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Automated Campaign Operations
- Lesson 5: Marketing Process Automation Strategic Roadmap
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Strategic Roadmap for Marketing Processes and Automation
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Schedule an Automation Roadmap Assessment
- Course Completion
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Recap and Resources
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Marketing Process Automation Certification Exam
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Course Complete
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Optional Survey
Marketing Process Automation
Learn where and how to apply automation to marketing processes to reduce costs, increase your conversions, and tailor a customer journey.
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Welcome
In this course, you will learn how automation for marketing teams has changed and how you can take advantage of new automation technology to reduce costs, increase your conversions, and create connected customer journeys from end to end.
Learning Objectives
Certification
Complete each lesson, two quizzes, and take the final exam to earn your Marketing Process Automation Certification.
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